Character Fulfilment is a Trading Name of Character Mailing Services.

about us and our history

It all began in the mid-1980s!

The roots of Character Mailing Services stretch back over 30 years, originating from the legendary Vernons Pools Empire, which was firmly established in the Aintree and Bootle areas. From these humble beginnings, a business was born that would evolve, adapt, and thrive through multiple decades of change in the mailing and print industry.

Who we work with

From startups sending their first orders to growing e-commerce brands wanting to scale up, we support businesses of all sizes. Whether your order volume is steady or seasonal, our warehouse adapts to your needs so you can stay focused on growth.

Part of Our History: Character Mailing Services and Vernons Pools

Character Mailing Services Ltd has a rich and varied history, having existed in two distinct incarnations. The first was created following a successful management buyout of Vernons Pools and traded independently for several decades, establishing a strong reputation in print and mailing services. In 2011, this original business was acquired by the Magnadata Group, marking the start of a new chapter.

Under Magnadata, the business was rebranded as Character Media, reflecting its broader offering of print and mail fulfilment services. During this period, the company expanded with newly acquired print sites, further enhancing its capabilities. This structure remained in place until 2014, when a strategic decision was made to split the business offerings and sell the mailing division. In February 2014, the mailing and digital division was purchased by the current management team. With this acquisition, the business proudly returned to its original name: Character Mailing Services Ltd. This move not only honored our heritage but also reinforced our commitment to the mailing and digital services sector.

Expanding Our Capabilities: Character Creates

In 2018, Character Mailing Services further diversified its offerings by creating a new subdivision called Character Creates. This creative arm focuses on design, brand identity, websites, digital marketing, print, and signage. Character Creates allows us to provide end-to-end solutions for clients, combining our traditional mailing expertise with cutting-edge digital and creative services. This expansion reflects our commitment to innovation and staying ahead in an increasingly integrated marketing landscape.

Growing Our Fulfilment Expertise: Character Fulfilment

In 2020, we launched Character Fulfilment, a specialist division designed to handle all aspects of warehousing and storage, pick-and-pack order fulfilment, FBA prep, kitting, bundling, re-working, and account management. Character Fulfilment extends our service offering beyond print and mail, providing clients with a full logistics and operations solution. This development demonstrates our adaptability and focus on meeting the evolving needs of businesses in e-commerce and supply chain management.

Proud of Our Heritage and People

At Character Mailing Services, our history is more than just dates and events—it’s about the people who have shaped our journey. Many of our staff have been with us since the early Vernons Pools days, bringing decades of experience and expertise. This wealth of knowledge, combined with our ongoing investment in modern machinery and advanced technology, ensures we remain at the forefront of the industry.

We are proud of our past, confident in our present, and excited for the future. It is the dedication, skill, and loyalty of our team that gives us the edge in today’s highly competitive markets, allowing us to continue delivering exceptional service, creative solutions, and comprehensive fulfilment support to our clients for decades to come.

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